Every manufacturing company has its unique marketing challenges, selling propositions and opportunities, so we’ll begin with talking or meeting in person to understand these and explore the efficacy of digital marketing for your company.
If I feel I am a good fit for your business and you’re happy to hire me, I’ll be at my best in using my digital marketing knowledge and the information gained by our initial discussions to research, create and implement a digital marketing plan tailor-made and designed to deliver results for your company.
Without using any overwhelming technical jargon, most of my services involve the following:
Website Design or Redesign
Your website acts as the nerve-center of all digital marketing strategies and platforms and largely decides how effective those strategies will be for your company.
Merely creating a website for presence on the Internet will not yield any results. A functional and effective website is clear on business goals, offers valuable information to your prospective customers and complements your sales process.
Top-notch Articles, Blog Posts, E-books, White Papers and Case Studies that are information-rich and targeted to your ideal demographic create and enhance the brand value of your products and services and make a great impression on them.
Besides, the above content platforms enable leaders like you to convey new ideas that challenge existing paradigms and offer innovative and more efficient ways to do things, thus establishing you as a thought leader in the industry, and the go-to subject expert for your prospects and customers alike.
With Email Marketing, you can capture leads and continue encouraging them to move further down the sales funnel by educating and engaging them till they’re ready to become customers.
In addition, visual content such as Explainer Videos and Infographics makes it easier for prospects to understand and appreciate your products and services and how these can resolve their problems and provide new solutions.
Search Engine Optimisation
Great content coupled with off-page and on-page optimisation ensures that your company and its products and services are highly visible on search engines whenever your potential customer looks up a problem, a solution or a technology that you offer.
By ranking highly on Google and other search engines, these optimisations give you an advantage over your competitors who would probably not be viewable easily on the web.
Social Media Marketing
For manufacturing companies, social media marketing is significantly unique in terms of business objectives and content.
The key to successful marketing on social media is to showcase problem solving products and services and engage with audience on relevant platforms, understanding their challenges, answering their questions and guiding them to the right solutions. As they get curious and interested, they move forward to your website and your sales funnel and become leads.
Paid advertising channels with search, social, video or display ads enable manufacturing companies to research, create, measure and see results quickly.
With creative ad copy, diligent bidding and careful evaluation, digital advertisements can bring a lot of warm leads very swiftly on a reasonable budget.
Unlike offline promotions, marketing on the internet enables measuring, tracking and adjusting how your website, your social platforms and other web properties are performing. This helps you discover and gauge user behaviour, trends, number of visitors, geographical location and overall performance of specific marketing campaigns.
These can then be optimised or scaled up resulting in identifying valuable data about your potential customers, converting more visitors into leads, all with optimal budgeting.